The refreshing Fabletics line of gorgeous athletic and leisure wear for women is now able to be bought through a mega online shopping site called Amazon. The strategy move has benefited this fashion company by reaching out to many previously hard to access women online clothing shoppers. The award winning fashion products available from Fabletics are always crafted from higher quality materials. This attention to those little clothing details has put the Fabletics brand on the huge map that Amazon customers consist of. Fabletics now designs athleisure wear for women in all sizes, income brackets. figure shape and individual activity levels and preferences.
There are quite a few reasons why Fabletics is becoming ever more popular with women wanting top-of-the-line clothing that is affordable for their budgets. This fashion giant utilizes a brilliant and highly innovative newer reverse showroom strategy. All of Fabletics customers can access this store brand’s convenient website feature called the Fabletics Lifestyle Quiz. This option asks questions about every customer’s truly unique shopping preferences for clothing. It can also aid customers in finding their ideal clothing size and favorable styles suited for personality and lifestyle activities.
All of this massive amount of customer specific data gets saved on a computerized Fabletic’s exclusive shopping online platform. All Fabletic’s purchases are additionally added to the information center. Then, a highly sensitive computer marketing program is able to suggest clothing for these customers totally fitting each person’s unique clothing tastes including appropriate size and fit details. Personalized color categories that suit each women’s coloring and preferences are featured. This stunningly accurate reverse showroom concept allows rapid-fire change opportunities when other fashion retailers are stuck with unsold stock and less overall sales profits. Fabletics teaming up with Amazon is an incredible sharp business move that has already seen massive sales boosts for the popular brand.
Many relate Fabletics with the beautiful actress Kate Hudson. Kate can be called the current face that ordinary shoppers recognize. She has a hand in all of the many processes that end up as this company’s retail inventory. Customers seem to trust in the clothing judgement of this much loved celebrity. Kate has even been particularly instrumental in this fashion businesses’ recent addition of fabulous active wear clothing specially designed to fit plus-sized ladies comfortably and perfectly. It is safe to say that Kate Hudson and Fabletics are changing fashion marketing strategies to great applause.