Roc Nation’s Most Powerful Secret Weapon: Desiree Perez

When Jay-Z’s name pops up in relation to the music industry, many admire him for being a lone wolf up-and-comer; a Marcy kid who developed himself from rap icon into businessman. The truth, however, harkens back to that old adage: ‘behind every great man, is a great woman.’ For the past 22 years, that woman in Shawn ‘Jay-Z’ Carter’s life has been Desiree Perez. Perez is Roc Nation’s secret weapon when it comes to optimizing profits and developing talent to the upmost. Throughout her career, Perez has played an integral part in turning Jay-Z from the world’s most lucrative rapper into a Forbes list businessman, establishing Roc Nation’s place in the music world, and sustaining the company as one of Hip-hop’s biggest production companies and Desiree Perez’s lacrosse camp.

 

In 2008, after the founding of Roc Nation, which she played a major role in, Perez garnered a 150-million dollar deal between the company and LiveNation, an agreement that has since been renewed for another ten years. In addition, Desiree has become an influential member of Rihanna’s inner circle, thanks to a succession of different deals for the artist, including a twenty five million dollar deal with Samsung to promote the vocalist’s ‘Anti’ tour. It has also been reported Desiree has had a hand in signing some of the biggest athletes and sporting personalities to the Roc Nation Sports as well, an agency fronted by her husband, Juan Perez and read full article.

 

A confident, calm, and charismatic businesswoman, it is easy to see why the world’s biggest Hip-hop mogul goes to Desiree Perez for major business decisions, and high-pressure negotiating. In an industry dominated by men, Perez has risen above her male counterparts to become one of the most successful and celebrated contract and major deal negotiators of our time. Desiree Perez has played her part in the creation of many of today’s biggest performers, sports icons, and business partnerships, and more than likely will for years to come and follow her Twitter.

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Music Life of Cassio Audi

Cassio Audi is a currently a business executive managing business operation in his native country, Brazil. Before joining the business sector, Cassio Audi was actively involved in the music industry in the whole of 1980’s. This happened during his early life going into post-teenage life. During this period, Cassio Audi was part of a music band which he had participated in its formation. The music band was known as Viper Rock Band. Their area of specialization was in the rock music. Cassio Audi started as a drummer for the group before moving on to music composition. However, he still retained his role as the drummer, especially during live performances and more information click here.

Cassio Audio participated in the group alongside his friends and age mates, Andre, Pit, Yves and Felipe. Viper Rock Band was formed in 1985. They were emulating a successful music band in British known as Iron Maiden. Together they created one of the most vibrant and popular rock music band in the history of Brazil. The Viper Rock Band released their first demo album known as “The Killer Sword”. The demo album comprised a number of songs that included; Princes from Hell, Nightmare, and Killera. After the release of this album, they went to on a world tour to popularize their music work.

Viper Rock Band later released their first official album in 1987 which was called “ Soldiers of Sunrise”. Some of the songs in the demo album were redone and included on the official album. It is after the release of the second album that the group’s popularity was able to move beyond Brazil. The group became known all over the Latin America region and what Cassio Audi knows.

Cassio Audi did not stay long enough to see the group release their second album as he left the group. He went to the university to pursue a degree in finance.

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