Roc Nation’s Most Powerful Secret Weapon: Desiree Perez

When Jay-Z’s name pops up in relation to the music industry, many admire him for being a lone wolf up-and-comer; a Marcy kid who developed himself from rap icon into businessman. The truth, however, harkens back to that old adage: ‘behind every great man, is a great woman.’ For the past 22 years, that woman in Shawn ‘Jay-Z’ Carter’s life has been Desiree Perez. Perez is Roc Nation’s secret weapon when it comes to optimizing profits and developing talent to the upmost. Throughout her career, Perez has played an integral part in turning Jay-Z from the world’s most lucrative rapper into a Forbes list businessman, establishing Roc Nation’s place in the music world, and sustaining the company as one of Hip-hop’s biggest production companies and Desiree Perez’s lacrosse camp.


In 2008, after the founding of Roc Nation, which she played a major role in, Perez garnered a 150-million dollar deal between the company and LiveNation, an agreement that has since been renewed for another ten years. In addition, Desiree has become an influential member of Rihanna’s inner circle, thanks to a succession of different deals for the artist, including a twenty five million dollar deal with Samsung to promote the vocalist’s ‘Anti’ tour. It has also been reported Desiree has had a hand in signing some of the biggest athletes and sporting personalities to the Roc Nation Sports as well, an agency fronted by her husband, Juan Perez and read full article.


A confident, calm, and charismatic businesswoman, it is easy to see why the world’s biggest Hip-hop mogul goes to Desiree Perez for major business decisions, and high-pressure negotiating. In an industry dominated by men, Perez has risen above her male counterparts to become one of the most successful and celebrated contract and major deal negotiators of our time. Desiree Perez has played her part in the creation of many of today’s biggest performers, sports icons, and business partnerships, and more than likely will for years to come and follow her Twitter.

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